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We had plenty of positive feedback on our recent blog titled, 50 marketing ideas for estate agents. In fact, it was so popular that we have decided to do something similar. This time, though, we’re bringing you the A-Z of content marketing. 26 ideas in alphabetical order that will help estate agents be more creative with their content. 

1. Audience – Before you can start producing content, you need to understand who you’re trying to target. This way you can create content that is suited to them, which will lead to better results for your agency. Blog – One of the best ways to promote content marketing is to think of your blog as an engine where ideas evolve from posts. It is your canvas to create information that can reach out to other areas. Content – Creating content that appeals to your target audience and helps them to familiarise themselves with your brand is vital to a successful marketing campaign. Data – Customers are more informed than they’ve ever been and they expect agents to enhance their knowledge. Zoopla have used data as one of their key marketing points. The big brands also invest heavily in using data to be a market leader. Email – You can do so much more with emails than just newsletters. Use your signatures to link to content and include social media links in all your emails. Also collect email address to build large contact lists. Facebook – Everyone’s on Facebook; your next client probably is too. Create a Facebook page to host your content which can include your properties, blogs and videos. Google – Use Google to create marketing calendars in Google+, keep your documents in Google Docs, and make sure that you’re registered to Google Analytics so you can keep track of your customer’s browsing habits when they’re on your website. Housing market – Use your local market as the feature of your content, including info about popular streets and the types of properties that are located there. Images – Social media sites like Pinterest and Instagram have become synonymous with people sharing imagery. Use these to promote your properties by posting high quality images of your stock. Just do it – Content marketing can seem daunting, which is why it’s important to throw yourself in. Start by writing some blog posts about topics in the local area, or about your stock, then start to create a strategy around that. Key points – Find your content’s key points and build around them. Property will obviously be the main factor, but what about popular streets to live in around your patch? Think about other key points in relation to your agency and the area you work in.  Linkedin – Sign up to LinkedIn and create a business page, then use the page to share your blog posts, creating engagement with other local business, as well as potential property investors that will use LinkedIn. Mobile – Everyone is using mobile now – make sure that you’re not left behind. Optimise your content for mobile devices and tablets to better engage with your audience. Newsletters – Send out a regular newsletter that’s filled with information about your local market, special offers and news of new stock that you have taken. Original – Stand out from your competition! Research what they’re doing and see how you can differentiate your agency. Offer your clients something they can’t get with one of your competitors. Promotion – Contact the local press to see if you can run a press release, look into using PPI (pay per click) campaigns to target specific audiences, and run social promotions, giving away prizes.  Q&A – Be a thought leader in your local market and host regular Q&A sessions with your clients, talking about current market trends and answering any questions they may have. Reports – Produce in-depth reports with local analytics on your housing market. Be informative with your audience and tell them about area demographics, properties that are popular and how house prices have changed over the last 12 months. Strategy – Put together a content strategy outlining targets and how you will go about achieving them.Twitter – Engage with people on Twitter by tweeting snippets about the local housing market using data, charts and graphs. You can also post your properties on Twitter. User experience – Make sure everything that you’re doing is enhancing your audience’s interaction with you. Think about how the user is going to use your content and what they’re going to do with it. Videos – Take videos of your properties to show people live tours. Alos host your own videos talking about the local housing market. Website – Put some time into making sure that your website is easy to use, dynamic and fluid. Clearly display your properties, placing emphasis on the photography and how they function on the site. X Factor – Have the X Factor! We don’t mean you should launch a singing contest, but find out what makes your agency different from the competition and highlight it. YouTube – Post your property videos on YouTube, film local area guides using someone from your agency to talk about the local area and community. Zebras – Ok, so we ran out of ideas here, but unlike zebra’s, content marketing isn’t black and white. There’s no guaranteed formula for success; it’s about trying different things and working out what your audience likes. Do this and you will start to enhance brand awareness and  gain a following online and offline. 

So, there you have it! The A-Z of content marketing. We hope you’re feeling inspired to maximise your agency’s marketing potential. Of course, if you have any other questions regarding marketing for your estate agency, just give us a shout, or have a gander at some of our marketing examples.