Author: David Butler
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Why social media is important to estate agents
No matter the size of your estate agency, social media is a great resource for promoting your brand online. We live in a world where almost everything is done by computer, so having a strong online presence is hugely important. While the key purpose of running an agency will always be to attain more instructions,
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Why estate agents should try content marketing
As we all know, marketing is often the most common way we as estate agents introduce ourselves to prospective clients. Word-of-mouth referrals are obviously the best way to get business, but marketing is always required to get the ball rolling. Many estate agents, especially smaller ones, are still relying on old school methods to gain
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Why do you think the big brands spend millions per year on research and analytics?
You don’t need to look far to find evidence of why analytics is so important to estate agency. Just look at industry giants Foxtons, Knight Frank, Savills, CBRE – all of them invest a huge amount of time and resources making sure they have every piece of market data available to use in their marketing
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Why content marketing is now the standard
Content marketing is hugely important to the way your agency operates. To achieve your business goals content marketing is a necessary component, pointing to a progressive future that includes more instructions, clients and conversions. Yet there are still many agents who are not quite ready to embrace content marketing. The reality is, however, that content
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Why analytics are important to your clients
Why analytics are important to your clients Almost every topic you can think about in the housing market is a source of big debate but when it comes to numbers, the debate gets more serious. With that in mind, it’s no surprise that the use of data by agents strongly influences homeowners choosing who to
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What exactly is content marketing
What exactly is content marketing? Despite having been around for a fair while now the concept of content marketing for estate agents is still relatively alien. They prefer to stick to tried and tested formulas which involve more direct styles of marketing. It is becoming harder to connect with audiences through traditional marketing methods –
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What are the best channels to reach homeowners?
What are the best channels to reach homeowners? An estate agents’ success is ultimately judged on how many instructions they win. Finding buyers and tenants is important too, but without stock there is, of course, nothing to sell. We aren’t breaking any ground with those statements, but agents are all too aware of the struggle
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Understanding the homeowners’ mindsets
Instructions are worth their weight in gold to agents. You could say they’re the Holy Grail, Golden Ticket and winning lottery numbers all rolled into one. Without instructions it’s impossible for an estate or lettings agent to prosper. That is why understanding the homeowner is a crucial part of information. Estate agent egos don’t cut
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The difference between opinion and property market analysis
Too often the lines between opinion and analysis are blurred, with opinions used to push information as if they are facts. The key difference between opinion and analysis is that an opinion is just that: a thought on a situation. Analysis, however, is the the process of breaking down a complex topic to gain a
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Myths of content marketing
Content marketing is a game changer across virtually every industry, including the UK residential property market. It has provided a platform for brands to communicate their message, engage with customers and elevate their status by using cost-effective and creative methods. However, there are still a few misconceptions and myths surrounding content marketing, with many businesses