It is important to know how to write a press release for your estate agency, especially as they are important to helping your business gain more exposure. They are used by many different types of companies – large and small – to communicate with the media and inform people of news, events, updates and product…
Assuming that you’re now fully in the swing of things, creating a monthly market report and using it as part of your content marketing strategy to engage homeowners and landlords in your area, we’re pretty sure that you’re going to want to know what sort of impact it’s having. By knowing how content marketing is…
Hopefully by now, as estate agent you’ve realised how important content marketing is for increasing an agency’s’ exposure and attracting more clients. If you’re still a little unsure, check out our recent post on [why estate agents should use content marketing]. Still here? Great! Let’s talk about what you need to do to start using…
Three years ago, most people assumed that content marketing was a new buzzword dreamt up by marketers to put a fresh spin on dated practises. Fast forward to present day and it turns out that content marketing is anything but jargon. In fact, it’s one of the most reliable and powerful methods available to marketers…
Email marketing is now one of the fastest ways to drive sales on any online channel, with 75% of marketers saying they are using more email than they were three years ago. Yet too often estate agents don’t place enough emphasis on this marketing method. Most of them use it to some degree, but do…
An estate agents job is to win as many instructions as possible while turning those instructions over at a considerable pace. How they do that will vary from agent to agent, but one of the most effective – and cost friendly – methods is by sending out a press release. Which is why this article…
How you schedule your estate agency’s marketing collateral will play a big part in the successful execution of campaigns, helping them to have the desired effect. There certainly isn’t a shortage of estate agents across England and Wales and most will have similar campaigns, using certain times of the year to launch relevant material. Creating…
You don’t need to look any further than your local high street to see that the residential property market is oversaturated. Plenty of agents vie against each other for the same instructions, which makes it hard for smaller agents to differentiate themselves from the competition. In order to succeed it takes a smarter content marketing…
Having a monthly market update report backed up by key figures and statistics will really help differentiate your agency from local competitors. The potential to increase engagement with clients and expand your reach, whether used online or offline, is huge. Once you have put all that hard work into producing your report, you’re ultimately going…
We had plenty of positive feedback on our recent blog titled, 50 marketing ideas for estate agents. In fact, it was so popular that we have decided to do something similar. This time, though, we’re bringing you the A-Z of content marketing. 26 ideas in alphabetical order that will help estate agents be more creative…