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How estate agents can make their marketing more efficient
There are many variables involved to running an effective marketing strategy, including the ability to understand whether a campaign has been successful and if there are tweaks that can be made further down the line. There is also a strong case for making your marketing as efficient as possible, enabling you to spend the right…
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Content marketing overview for estate agents
Loads of new instructions, landlords signing up to let their property with you, the go-to agency for all property-related news in your area. These are, obviously, what all estate agents want, and while there’s no click-of-the-finger magic trick to get them, using content marketing for your estate agents can be much more effective in engaging…
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An estate agents’ guide to profiling their market
Understanding your patch: there probably isn’t anything more important to an estate agent in terms of gaining instructions and building a brand. Knowing the local area that you operate in isn’t just down having an insight over the different property types, but also understanding the demographics of the people living there. It will be hard…
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An estate agents guide to email signatures
An email signature is an electronic way of signing off your name at the end of a message and that’s about it, right? For many people that pretty much sums it up, but in reality an email signature offers much more. They are an important tool, allowing you to offer greater insight to yourself and…
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5 things Estate agents should check in Google Analytics
Google Analytics is a free web service that allows you to track visitor activity to your website and view detailed reports. The serviced launched in 2005 but has become increasingly popular in the last five years. It is now the most widely used analytics service on the web due to its ease of use and…