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Why social media is important to estate agents
No matter the size of your estate agency, social media is a great resource for promoting your brand online. We live in a world where almost everything is done by computer, so having a strong online presence is hugely important. While the key purpose of running an agency will always be to attain more instructions,…
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Why estate agents should try content marketing
As we all know, marketing is often the most common way we as estate agents introduce ourselves to prospective clients. Word-of-mouth referrals are obviously the best way to get business, but marketing is always required to get the ball rolling. Many estate agents, especially smaller ones, are still relying on old school methods to gain…
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Why do you think the big brands spend millions per year on research and analytics?
You don’t need to look far to find evidence of why analytics is so important to estate agency. Just look at industry giants Foxtons, Knight Frank, Savills, CBRE – all of them invest a huge amount of time and resources making sure they have every piece of market data available to use in their marketing…
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Why content marketing is now the standard
Content marketing is hugely important to the way your agency operates. To achieve your business goals content marketing is a necessary component, pointing to a progressive future that includes more instructions, clients and conversions. Yet there are still many agents who are not quite ready to embrace content marketing. The reality is, however, that content…
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Why analytics are important to your clients
Why analytics are important to your clients Almost every topic you can think about in the housing market is a source of big debate but when it comes to numbers, the debate gets more serious. With that in mind, it’s no surprise that the use of data by agents strongly influences homeowners choosing who to…