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What exactly is content marketing
What exactly is content marketing? Despite having been around for a fair while now the concept of content marketing for estate agents is still relatively alien. They prefer to stick to tried and tested formulas which involve more direct styles of marketing. It is becoming harder to connect with audiences through traditional marketing methods –…
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What are the best channels to reach homeowners?
What are the best channels to reach homeowners? An estate agents’ success is ultimately judged on how many instructions they win. Finding buyers and tenants is important too, but without stock there is, of course, nothing to sell. We aren’t breaking any ground with those statements, but agents are all too aware of the struggle…
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Understanding the homeowners’ mindsets
Instructions are worth their weight in gold to agents. You could say they’re the Holy Grail, Golden Ticket and winning lottery numbers all rolled into one. Without instructions it’s impossible for an estate or lettings agent to prosper. That is why understanding the homeowner is a crucial part of information. Estate agent egos don’t cut…
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The difference between opinion and property market analysis
Too often the lines between opinion and analysis are blurred, with opinions used to push information as if they are facts. The key difference between opinion and analysis is that an opinion is just that: a thought on a situation. Analysis, however, is the the process of breaking down a complex topic to gain a…
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Myths of content marketing
Content marketing is a game changer across virtually every industry, including the UK residential property market. It has provided a platform for brands to communicate their message, engage with customers and elevate their status by using cost-effective and creative methods. However, there are still a few misconceptions and myths surrounding content marketing, with many businesses…